New logo

[Brad]

Typical modern day reporting on campus, I think it ends 3-3.

 

[Brad]

[Flowers4Heisman]

I'm glad that's not on my diplomas.

[BayIslandBull]

It's ******* awful

[Ned A Starr RIP]

They should fire the VP of Marketing!

[Ned A Starr RIP]

6 hours ago, bullfan04 said:

I’m really not a fan and there’s no cohesion with athletics. Are there other schools that have two separate logos for academics and athletics? I thought we’re embracing “South Florida” as opposed to USF.  

http://identity.ufl.edu/logo-usage/

[USFBulls12]

40 minutes ago, NAS Gone to Paradise said:

http://identity.ufl.edu/logo-usage/

Why couldn't we just take theirs, and add an "S" and "South"...this would've ended much better.

[Calibull]

5 hours ago, gibbsak said:

Don't get it though... They just changed the plate... 

I hope you're joking, but I suspect you're not.  You do know that's not the logo this is replacing.... right?  That U with horns stays... that's not the academic logo, never was.

[Calibull]

I've actually come to like the new logo.  But I liked the Soflo uniforms when I first saw them... I remember not a lot of people here liked them at first.  Things change, the entire thread was born out of overreactions.  It's complete silliness.  It's funny because some did not know this was not replacing the U with horns and gave knee-jerk reactions they are afraid to walk back now that they know.  It's really not that big of a deal.  

[Bulls1320]

I’m speechless. They better fix this. This is an embarrassment. They were supposed to fix our branding issues by making it more uniform but instead we are now the Merrill Lynch Neon Bulls. The academic logo and the athletic logo should at the very least incorporate the same colors (PREFERABLY OUR SCHOOL COLORS!!) I thought the old academic logo was fine (It at least follows what most universities have). Seems like Judy and the board fell in love with the unstoppable campaign colors and decided to start incorporating it everywhere. Maybe if it was our traditional green I’d feel a little better about this. The first introduction most people have to USF is through athletics so this is just confusing. Please someone on this thread have the pull or brains to start some sort of petition to fight this. Alumni, students, and fans do not want this. Does anyone here like this?!

ps: I won’t even get deep into the confusion between USF and South Florida. I really don’t even think that was an issue/problem until they made it an issue by going back and forth saying they want uniformity. Most schools have that confusion. You don’t see a big debate about FSU vs Florida State or UGA vs Georgia etc etc etc